PAID & ORGANIC SOCIAL

Aveda, traditionally popular among an older audience, aimed to attract a younger audience on their social media channels and drive sales. The solution to this was to establish a social media presence in both paid and organic social.

ART DIRECTION | CREATIVE PRODUCTION | CONTENT PLANNING

Campaign: Nutriplenish Organic Social 2024

Team:
Agency: The Charles Group / Creative Director: Samantha Edwards / Creative Lead & Design: Ashley Beard / Motion & Design: Ramsey Bennett / Copywriter: Caroline McCann

Campaign: Scalp Solutions 2022-2023

Team: Agency: The Charles Group / Creative Director: Samantha Edwards / Creative Lead & Design: Ashley Beard / Motion & Design: Ramsey Bennett / Copywriter: Caroline McCann

Campaign: Holiday Campaign 2023

Team: Agency: The Charles Group / Creative Director: Samantha Edwards / Creative Lead & Design: Ashley Beard / Motion & Design: Ramsey Bennett / Copywriter: Caroline McCann

Campaign: Before & After Photoshoots 2023

Team: Agency: The Charles Group / Creative Director: Samantha Edwards / Executive Producer: Rachel Rosenthal / Designers on set: Ashley Beard, Sydney Shaffer, Liam Speranza / Cinematographer: Charles Billot